How Are Pique Teas Priced?
Most of our teas are about $0.85-0.95 per serving. The reason they may cost more than your regular teabag teas are for the following reasons:
1) We source only the highest-grade organic loose leaf tea and Cold Brew Crystallize it for up to 8 hours to extract all the beneficial compounds. The tea we source is fundamentally higher grade and more expensive than teabag grades to start with. In almost all cases, we have a direct relationship with our tea farmer and have personally visited their farms / tea gardens to earn their commitment to provide us with unwaveringly high-quality and pure tea season after season.
2) Our Cold Brew Crystallization preserves up to 12x the antioxidants compared to teabags. This is a costly process that takes more time than teabag manufacturing. We cold brew tea leaves in low temperature, reverse osmosis purified water for up to 8 hours to gently extract full spectrum beneficial compounds and nutrients with minimal loss.
The purpose of Tea Crystals is to deliver benefits at a higher level of concentration and convenience than anything on the market. If it takes minutes and hours to brew different teas a day, you are less likely to do it several times a day (the frequency needed to experience potential health benefits). Our Tea Crystals enable you to have 3, 5, or even 10 cups a day of different plant extracts and their diverse polyphenol profiles in only seconds of prep time!
The flavor you get from Pique Tea Crystals is also outstanding compared to other teas which is how we won 3 Gold Medals at the 2018 Global Tea Championships (out of 3 submissions), becoming the first company in its history to do so.
3) Finally, in addition to our organic certification, we also Triple Toxin Screen for pesticides, heavy metals, and toxic mold to ensure maximum safety for daily drinking. If you're drinking tea several times a day (the frequency needed to experience potential benefits), purity is of the utmost importance. The rigor and frequency of the testing we conduct using the most credible, internationally recognized 3rd party labs is a costly process that few, if any, other tea brands go through.
We're truly very sorry we cannot provide our teas at a more accessible price point for everyone who can benefit from them. Our mission is to help everyone unlock the benefits of plants and unleash our collective potential. Pricing our products outside the range of affordability is not aligned with our mission. We recognize that and are striving to find solutions that don't compromise our core values of Concentration, Purity, and Ease.
If you're looking for the most Concentrated, Pure and Easy tea for benefits that also delivers Gold Medal flavor, there is none like Pique.